FOR IMMEDIATE RELEASE: “Push the RED Button” in our Convenience Store Disco Bathrooms!”


Contact: Ann Gilbert with [email protected]

Phone:  844-246-7511

Updated on 2/17/2024

“Get Your Groove on in Hop Shops Disco Bathroom – Where Every Trip is a Dance Party!”
“We believe that even the most mundane parts of life should be fun, so we’ve transformed our bathroom into a disco. Our goal is to add a little joy to people’s lives and make every trip to the bathroom a dance party!”

The bathrooms are newly remodeled, but what makes them the “Coolest” is, the unexpected Red Button on the wall and the sign that says, “Do Not Push the Red Button”, which makes you want to push it even more.  Then when you can’t resist any longer, you push it! The lights go down, the music starts, the colorful spotlights come on, and the Disco ball starts spinning.  You can dance and bust some moves.  It is hilarious! 

In March of 2022, Damon Bail, VP of Retail Marketing and Operations with Valor Oil, shared this idea with us:  “The Disco Bathroom with The Red Button”.  Talk about surprise and delight, this was it!  We thought it was very cool and unexpected.  But how could we do it?  He didn’t let go of the idea.  He started asking around.  He found the resources and experts to make it happen. 

February 17th, 2023 in Verona, KY -The First HOP Shops Disco Bathrooms Launch!

For those that like to push buttons just to see what they do (you know who you are) …they will NOT be able to resist. The Disco Bathroom has already brought joy to many.  Customers come out of the bathroom with a huge smile, as they walk swiftly to get their friends and family to experience it too.  Verona Hop Shops Store Manager, Heather Taylor, says they have had a phenomenal response.  Customer’s videos shared on TikTok and YouTube have gone viral with over 50 million views. 

We invite you to celebrate with us!  Dance with us!  Laugh with us!  Experience the Coolest Bathrooms.

There are currently 6 HOP Shops gas station locations that have the “Push the Red Button” for the disco bathrooms and each has a different song:

  • Verona HOP Shops 2832 Verona-Mudlick Rd, Verona, KY –  playing The BeeGees “Stayin Alive”
  • Florence HOP Shops 8063 US 42, Florence, KY – playing Rhianna’s “Diamonds”
  • Walton HOP Shops 195 Mary Grubbs Hwy, Walton, KY – playing Bill Medley’s “Time of My Life”
  • Carrollton HOP Shops 3213 HWY 227, Carrollton, KY – playing Abba’s “Dancing Queen”
  • Maineville HOP Shops 3189 Western Row Rd, Maineville, OH – playing Miley Cyrus’ “Party in the USA”
  • Mt Zion HOP Shops 430 Mt Zion Rd, Florence, KY – playing Bruce Springstein “Dancing in the Dark”

Follow us on Social to see all the Disco Bathroom Videos:  @hopshopsconveniencestores

We have more Disco Bathrooms coming soon.  This year, 2024, we plan to put more in our HOP Shops Truck Plazas in Owensboro, KY.  It’s going to be a Disco like no other!

  • About Valor Oil:  Beginning in 1966 and with 3 Generations of the Emmick Family, the company has evolved into 6 Petroleum Bulk Plants in KY & SC, 132 Retail Convenience Store Dealer locations, a Race Fuel Division, and 10 HOP Shops Convenience Stores in NKY,  3 in Southern Ohio, and 1 Truck Plaza in Owensboro…and growing with the newest Truck Plaza in Lewisport, KY on February 20th, 2024.