FOR IMMEDIATE RELEASE
HOP Shops Turns Up the Flavor with Launch of Disco Dough Pizza Company
New in-house pizza brand brings bold flavor, fresh-made pizza and a little disco flair to HOP Shops beginning September 1
HOP Shops is turning up the heat — and the disco — with the official launch of Disco Dough Pizza Company, a brand-new pizza concept rolling out at participating HOP Shops locations beginning September 1, 2026.
Known for transforming an everyday convenience store stop into an experience through its World Famous Disco Bathrooms, HOP Shops is bringing that same fun, unexpected energy to its foodservice program.
Disco Dough Pizza Company was created to give customers another reason to make HOP Shops part of their daily routine, offering hot, fresh pizza made for customers on the go without sacrificing flavor or quality.
“At HOP Shops, we’ve always believed a convenience store can be more than just a place to fuel up,” said Damon Bail, Vice President of Retail Operations and Marketing. “Our Disco Bathrooms showed us how much customers respond when you take something ordinary and make it memorable. Disco Dough is the next evolution of that mindset. We want our food to be something people are genuinely excited to stop in for.”
MORE THAN A SLICE… IT’S A WHOLE VIBE
The Disco Dough brand takes inspiration from the energy and personality that have helped HOP Shops gain attention far beyond the communities it serves. With playful branding, craveable pizza and a name that feels right at home alongside a disco ball, Disco Dough was designed to stand out in a crowded convenience food market.
Whether customers are grabbing a quick lunch, feeding the family, fueling up for a road trip or looking for a late-day bite, Disco Dough brings together convenience, quality and fun under one brand.
And yes, customers can grab a slice and hit the disco button while they’re there.
A NEW CHAPTER FOR HOP SHOPS FOODservice
The launch represents HOP Shops’ continued investment in elevating the customer experience and expanding its fresh food offerings.
Disco Dough also gives HOP Shops an opportunity to build a food brand with its own personality — one that can grow alongside the company and create new reasons for customers to visit its stores.
“We don’t want to simply sell pizza,” Bail added. “We want to build a brand people remember, talk about and come back for. That’s what HOP Shops is all about — great service, great products and finding ways to put a little more fun into someone’s day.”
Disco Dough Pizza Company officially launches September 1, 2026, at participating HOP Shops locations.
Customers can follow HOP Shops on social media for launch announcements, participating locations, promotions and more.
About HOP Shops
HOP Shops is a family-owned and operated convenience store chain serving communities throughout Kentucky, Ohio and surrounding markets. HOP Shops is known for creating memorable customer experiences, including its viral World Famous Disco Bathrooms, where the push of a red button transforms an ordinary restroom into a disco experience complete with lights and music.
With a focus on innovation, community involvement, quality products and making everyday stops a little more fun, HOP Shops continues to redefine what customers can expect from their neighborhood convenience store.